- The personal information collected from you through the Site, how it is used and with whom it may be shared;
- The security procedures in place to protect the misuse of your information;
- What choices are available to you regarding the use of your personal information; and
- How to correct any inaccuracies or learn more about the personal information we have collected.
Information We Collect and How We Use It
Personal Information Collected on the Site
Our separate Notice of Privacy Practices explains how we collect, handle, store, and share protected health information protected by the U.S. Federal Health Insurance Portability and Accountability Act (“HIPAA”). If you choose to participate in any of the features of our Site that involve submitting your medical and or insurance information, LSI will handle your protected health information as described in our Notice of Privacy Practices. We do not share protected health information with third parties except as permitted under HIPAA and described in the Notice of Privacy Practices.
Information from Other Sources
We obtain personal information from our direct email and other communications with you and may obtain demographic information (age, sex, household income, employment) from marketing and data analytics resources. The personal information you give us and information about you collected from our Site and other points of contact may be combined with other personal information available from our records and third party sources.
Purposes of Information Collection
We use the information that you provide for the following purposes:
- responding to your requests for information regarding our services;
- evaluating whether you are a candidate for our services;
- communicating with you in order to schedule, perform, bill, administer, and otherwise fulfill the services we will provide you;
- reviewing live agent chats created when using the “Chat Now” feature for training purposes;
- evaluating health insurance payment options;
- providing marketing information and updates about our programs and services that may be of interest to you; and
- asking you to participate in surveys and other activities that help us to evaluate our services.
If you do not want us to use your contact information to provide marketing and promotional materials, you should let us know as explained under the section titled “How to Opt-out of Promotional E-mails and Personalized Advertising” below.
Automatic Collection Using Cookies and Other Technologies
Our Site also collects data using “cookies” and other internet technologies as you browse. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (unless you disallow) that enable the Site or our service provider to recognize your browser and capture and store your personal setting and other information. They are also used to help us understand your preferences based on previous or current site activity and compile aggregate data about site traffic and site interaction that are used to analyze visitor demographics and improve the Site.
The types of information collected using these technologies include:
- Identification – date and time of your visits to our Site, and history of visits;
- Device – IP address, internet domain name, browser type, operating system, mobile network, device telephone number;
- Usage – previous website, history of Site pages viewed, time spent viewing each page, number and duration of visits, and other internet activities that reflect your interests.
In addition to the above, we may collect general geographic location determined by your IP address and more specific location from mobile device use (unless blocked).
You can set your computer to warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (e.g., Microsoft Internet Explorer, Mozilla Firefox, Google Chrome, or Apple Safari) settings. Each browser is different - your browser’s “Help” menu can provide the correct way to modify the way it handles cookies. If you turn cookies off, you may not have access to features that make your Site experience more efficient and some of the Site’s services may not function properly.
Note that your internet service provider and mobile device manufacturer also may collect information about you or your activities via the Site. The data they collect generally are not available to LSI.
Why and With Whom We Share Information
Service providers. We share information with our service providers (including payment processors, cloud storage and other service providers, email servicing providers, e-commerce content management system providers,) who perform administrative and technology functions on our behalf. In addition to these partners, we may, upon receiving your written consent, share your information with third-party financing partners that can assist in covering the costs for your care. We seek to select service providers who demonstrate their commitment to protecting the personal information we entrust to them.
Data analytics. While you use the Site, information is passively collected about you and your online activities by data analytics companies including Google Analytics and other companies we authorize. These third parties provide reports to us about our Site usage and visitor demographics. They also use the information collected on our Site for their own business purposes. Google represents to us that it processes data for Site usage and other analytics purposes without revealing any information that identifies you individually. You can learn about how Google collects and processes data from websites for advertising and data analytics purposes at https://policies.google.com/technologies/partner-sites. You can learn about the controls Google offers to manage the collection and use of your personal information at https://policies.google.com/privacy.
In addition to Google Analytics, we sometimes forward the information you submit to us (via online questionnaires or in subsequent telephone conversations) to third-party analytics firms, which aggregate the information you submit with other publicly available information, which allows us to better tailor our service offerings to you both now and in the future.
These third parties do not have access to any protected health information.
Marketing. Unless you instruct us not to, we will use your contact information to send you e-mails and other communications about our products and services. We may also exchange certain contact information, including but not limited to your name and email address, with third parties for marketing purposes. We do not sell, exchange or disclose your protected health information for marketing purposes. See “How to Opt-out of Promotional E-mails and Personalized Advertising” below.
Legal Process and Site Protection. We may disclose your personal information to third parties without notice to you in order to comply with applicable law, law enforcement agencies, enforce our Site policies, protect our rights, or protect the rights of other users of the Site. We may disclose information to companies assisting in fraud protection or investigation.
Business Transactions. In order to prepare for or undertake a business transaction, such as a financing, reorganization, or business sale or transfer, where we have a legitimate interest in disclosing personal information, subject to appropriate confidentiality protections, we may share personal information with transaction parties and their advisors; and retain a copy of the information following the transaction.
How We Secure Personal Information
Social Media Activities and Third-Party Links
We have no control over the privacy practices, or content of the applications and websites to which we provide access from our Site. LSI does not endorse, approve, or certify these third-party websites, applications or other materials provided therein, and we do not guarantee their accuracy, completeness, legality, or any other aspect. We therefore have no responsibility or liability for the content and activities of these linked sites.
How You Can Control Information Collection
How You Can Control Information Usage
You can control how technologies are used to track and log your online activities in several ways, including:
- Managing the preference settings on your browser and device.
- Communicating directly with Google as explained at: https://policies.google.com/privacy.
- Purchasing a utility from an independent software provider that you install on your computer browsers to restrict tracking of your browsing activity.
Opting out of Direct Marketing and Personalized Advertising
At any time, you can tell us to stop sending you e-mail and other direct marketing or personalized internet advertising or to otherwise change your communications preferences by:
- Clicking “unsubscribe” in an email you receive from us;
- Emailing us at email@example.com with the word “unsubscribe” in the subject line; or
- Calling our general switchboard at 1-866-249-1627 or any of our individual practice locations.
How You Can Make Requests About Your Personal Information
If you contact us for any of the reasons listed below, we will make a prompt and commercially reasonable effort to honor your request:
- To opt out of direct marketing communications;
- To ask us to limit how we use your personal information;
- To ask us to correct personal information we have about you;
- To find out what personal information we have about you or request a readable copy;
- To object to our further use of your personal information;
- To advise us about a complaint regarding how we handle your personal information; and
- To ask us to delete the personal information we have about you.
To protect your privacy and security, we may take steps to verify your identity before taking action on your request.
Additional Privacy Rights for California Residents
Under California’s "Shine the Light" law, California residents who provide personal information in obtaining products or services for personal, family or household use are entitled to request and obtain from us, once per calendar year, information about the customer information we shared, if any, with other businesses for their own direct marketing uses. If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which we shared customer information for the immediately prior calendar year (e.g. requests made in 2016 will receive information regarding 2015 sharing activities).
To obtain this information from us, please send an e-mail message to firstname.lastname@example.org with "Request for California Privacy Information" on the subject line and in the body of your message. We will provide the requested information to you at your e-mail address in response. Not all information sharing is covered by the "Shine the Light" requirements and only information on covered sharing will be included in our response.
The Site does not respond to “do not track” requests.
CONSENT TO PROCESSING YOUR INFORMATION IN THE UNITED STATES
HOW TO CONTACT US
By emailing us at email@example.com
By letter atLaser Spine Institue
5332 Avion Park Dr., Tampa, FL 33607
By phone at 1-866-249-1627
We may need to confirm your identity in order to respond to some requests.
- LSI Management Company, LLC
- Laser Spine Surgical Center, LLC
- Laser Spine Surgery Center of Arizona, LLC
- Laser Spine Surgery Center of Cincinnati, LLC
- Laser Spine Surgery Center of St. Louis, LLC